About
La Sulla Hospitality was founded by Jason DiLoreti, an Italian-American hospitality professional who has called Montaione home since 2019.
Where it started
The Story Behind La Sulla
For years, moving to Italy had been a dream for our family. As Italian Americans, we had always felt a strong connection to Italy and imagined one day making it our home. In 2013, that dream took a real step forward when we received our Italian Citizenship.
That same year, we packed up our lives for six months and set off backpacking through Italy with our two young children. We weren't looking for a traditional vacation. We wanted to experience the country differently; to understand how people lived and worked, spending time volunteering on farms and learning what life was like beyond the tourist experience.
Along the way, we found Montaione.
We made friends here and began to get to know the community. Like anywhere, becoming part of a place takes time, but there was something about Montaione that made us feel we could put down roots here. We returned several times over the following years. The friendships we had made became an important part of our connection to the area.
In 2019, we made the permanent move. We sold everything in the United States and brought our family to Tuscany, choosing to make this our home. The transition wasn't always easy, but having friends here who knew us and welcomed us made a meaningful difference.
Since then, Montaione has become home. Hospitality and property management have also become a central part of my professional life. La Sulla grew naturally from those two parts of my life coming together: a deep connection to this place, years of experience in hospitality and operations, and a desire to care for homes here with the same attention we give our own.
Stella, Romolo, and Emilia have grown up here. They're part of the life and energy behind La Sulla, and part of the family that made this place home.
I'm proud of what we've built here with our family, and grateful that La Sulla allows me to share a small part of that connection with the owners and guests who come to Tuscany.
- Jason DiLoreti
Founder, La Sulla Hospitality
Professional Experience
Professional Experience. Local Operations.
La Sulla brings together years of experience across hospitality, property management, residential construction, real estate and technology - experience built not only advising property managers, but actually building and operating properties and businesses.
Jason's property-management experience began here in Tuscany, managing an agriturismo and learning the realities of hospitality at the property level. He later worked with AvantStay at scale, and then helped build Summer from the ground up, growing its property-management business to roughly 80 homes across 15 U.S. markets before the management arm was sold.
That hands-on experience ultimately led Jason to co-found STR Logic, a consulting and fractional support firm for vacation rental operators. Through STR Logic, he works with operators ranging from approximately 20 to more than 1,200 homes, helping them improve operations, technology, revenue strategy, guest experience and organizational structure.
That perspective is what La Sulla brings to every home: the local knowledge and personal attention of a boutique operator, backed by the depth and discipline of experience across the industry.
No two property managers work exactly the same way. Each is shaped by the places, the owners and the homes they've come to know. What Jason brings to La Sulla isn't a fixed formula, but years of experience across different landscapes, adapted with care to this one - to Montaione, to these homes and to the people who trust us with them.
Why la Sulla
A Deeper Foundation
A Deeper Foundation (Slow Food / Pollenzo)
The University of Gastronomic Sciences in Pollenzo was founded by the Slow Food movement - built on the principle that quality, place, and care are inseparable. That the way something is made - slowly, locally, with attention - is reflected in the thing itself. That the relationships between land, people, and practice matter as much as the outcome.
This is not incidental to how La Sulla operates. It is foundational to it. Jason holds a Master's in High Quality Products from Pollenzo, and that foundation shapes how we approach every home we care for.
We approach each home the way Slow Food approaches a product: with respect for its origins, attention to what makes it particular, and a commitment to maintaining its quality over time - not extracting from it.
In a region where the landscape, the food, the architecture, and the way of life are all expressions of this same philosophy, it feels like the only honest way to work.
Get in Touch
Let's Talk about Your Home
We work with a limited number of properties and take on new homes carefully. If you'd like to explore working together, we'd be glad to hear from you.